How I work
An account can report cheap conversions while the phone stays quiet. So we start with what your campaigns are being told to chase, and judge them on real customers.
What happens, in order
- We audit the accountGoals, tracking, search terms and where the budget actually went.
- We work out the mathsWhat a customer is worth to you, what you can afford to win one, and what that means per lead.
- We fix the inputsClean conversion goals first, then the structure, ads and pages the campaigns use.
- We test, then scaleAds and offers run against each other. Budget only goes up where extra spend is still bringing in customers.
Who does what
I lead on strategy, and specialists at Uppercut Digital handle much of the delivery. If you have a preference, tell me when you get in touch.
What we report
Enquiries, bookings and sales, not likes or impressions. Ad platforms and your own records won't match exactly, so we read them side by side and tell you where they differ.
What I won't promise
- A guaranteed result. Nobody controls the auction or your market.
- That ads suit everyone. If you can't yet say what a good lead is worth, we'd start there. This calculator helps.
- One freelancer doing every task personally. You get a team.
What it costs
Most Uppercut retainers sit between $1,000 and $4,000 a month. Ad spend is separate and paid to the platform, so budget for both.
Want your ad spend to earn its keep?
Tell me what you're working on and we'll take it from there.