What I've been writing
What I've learned running paid media, and how it applies to Australian businesses.
On this site
Published on Uppercut Digital
$33What makes a Meta campaign profitable for a local business?A booking at a 70% close rate. Close one lead in five and the same leads cost $115.
15Why do Performance Max campaigns waste budget?Google suggests at least 15 conversions in 30 days on the action you bid towards.
5How is AI changing digital marketing, and where does it go wrong?AI made production cheap, not decisions easier. Five ways it goes wrong.
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