Editorial policy
The standards behind what's published on this site, and how to tell us if something's wrong.
What we publish
- Figures link to a real source, listed at the end of each post.
- No invented client stories, quotes, results or numbers.
- Client results only come from case studies Uppercut has already published.
- Official documentation comes before someone else's summary of it.
Who's behind it
This is my site, so what's published here is my responsibility. I work at Uppercut Digital, and posts can mention its services and case studies. Posts here aren't sponsored. More about me.
Found a mistake?
Send me a message with the page and what's wrong. Ad platforms change quickly, so older advice can go out of date too, and that's worth telling us about.
Want your ad spend to earn its keep?
Tell me what you're working on and we'll take it from there.