Cost per lead calculator
The number on your ads dashboard is cost per lead. The number that pays your bills is cost per customer, and the gap between them is your close rate. Work out the most you can pay for a lead.
Most you can pay per lead
Why close rate matters so much
No Filter Photo Booth's paid social started at an average cost per lead of $23, with a 70% close rate. Each booking cost roughly $33 in ad spend. A business closing one lead in five would pay $115 per booking for exactly the same leads. Read the full breakdown.
How to use this
- Use what a customer is worth after the cost of delivering the job, not the sale price.
- If customers come back, you can decide to count repeat work, but be honest about how much is really repeat.
- Measure your close rate from real leads over a few months. A guess changes the answer more than anything else here.
- It's a planning limit, not a forecast of what you'll pay.
Want your ad spend to earn its keep?
Tell me what you're working on and we'll take it from there.