Meta Ads consultant: count bookings, not likes
Most businesses that give up on Facebook and Instagram ads got seen plenty. The likes and messages just didn't turn into customers they could count, so I build campaigns around the number that pays your bills.
How to aim local campaigns
Local targeting is where plenty of budgets leak. Draw the radius from where your last 50 customers actually live, not from your address. Choose on purpose between people who live in an area and people who were recently there, and leave out places you can't serve.
The number on the dashboard isn't the number
Meta reports cost per lead. Your business runs on cost per booking, and the gap between them is your close rate. On published No Filter Photo Booth figures, a $23 lead at a 70% close rate cost roughly $33 per booking. A business closing one lead in five would pay $115 for exactly the same leads.
What we work on
- An allowable cost per booking or sale, worked out first
- Audience testing and local targeting
- Creative that gives people a reason to act
- Instant forms or your own landing pages, chosen on purpose
- Remarketing to people who already know you
- Reporting on enquiries and bookings, not engagement
How it runs
- Work out the mathsSet what you can afford per booking, then per lead.
- BuildSet the audience, the offer, the creative and where people land.
- TestTry creative and offers side by side, and keep what brings in customers.
- MeasureTrack what happened after the lead, not just the lead.
Have been working with Jeremy for the last few months, great help and valuable insights. We've been primarily focused on Meta ads, with their help we've hit really solid lead flows and results. Thanks again!
Justin Dinh, Google reviewCommon questions
What does a Meta Ads consultant do?
A Meta Ads consultant plans and runs Facebook and Instagram campaigns: the offer, audience, creative, where people land and how results are measured.
Should I use instant forms or my website?
Instant forms are fast, which brings cheap leads and also some who don't remember filling them in. One qualifying question helps. Your website needs to be quick and clear on a phone.
Is Meta right for my business?
It suits things people choose on impulse or plan ahead for, such as classes, events and visual home services. It struggles with urgent needs, because someone with a burst pipe searches instead of waiting for an ad.
Do you run TikTok too?
Yes, where it suits the audience. Tell me what you're selling and who to, and we'll work out whether it's worth testing.
Do you guarantee results?
No. We commit to the plan, the testing and honest reporting, and a good campaign still depends on your offer and your close rate.
Read more
Want your ad spend to earn its keep?
Tell me what you're working on and we'll take it from there.