Google Ads consultant in Sydney, measured on real customers

Where the budget usually leaks

Most wasted spend traces back to a short list of causes, and Google now gives you reports and controls for each one:

• Brand searches you would have won anyway
• A conversion goal that rewards cheap, weak leads
• Spend drifting to low-intent channels
• Paid clicks landing on pages that can't convert
• Search terms no customer of yours would type

Who it's a good fit for

It's usually a good fit if:

• You're spending on Google Ads and can't tell what it's bringing in
• Your reported conversions don't match the enquiries you see
• You want to scale without losing your return

It's usually not the right move if:

• You can't yet say what a good lead is worth to you
• Your budget can't produce enough data to learn from
• You want one freelancer doing every task personally

Why good numbers can still lose money

Smart Bidding produces more of whatever you count as a conversion. If a page view, a newsletter sign-up and a real enquiry are all primary goals, the campaign learns to buy the cheapest one. It's doing its job. The job was specified badly, so that's where we look first.