Shopping campaigns that scale with return
Spending more is easy. The hard part is making extra spend bring in more purchase value than it costs, so we look at campaign results beside your store's own sales.
Why ad platforms and stores disagree
Google Ads attribution gives one view of sales and your store gives another. Both are useful, as long as the same order isn't counted twice and not every store sale is treated as an ad result. Promotions and product mix move the numbers too, so we read them together.
What we work on
- Product feeds that match what people search
- Shopping and Performance Max structure
- Brand and non-brand reported separately
- Budgets across products and promotions
- Return on ad spend and cost per purchase tracking
- Conversion rate ideas for your store
How it runs
- AuditCheck the feed, tracking and where spend is going.
- StructureGroup products by what they earn and how they sell.
- OptimiseAdjust bids, budgets and products around promotions and demand.
- ReportCompare ad results with your store's own numbers.
Jeremy is responsive, proactive and always willing to share useful insights on how we can improve our website and overall conversion rate, rather than simply focusing on driving traffic.
TL Loh, Google reviewCommon questions
Do you work on Shopify?
Yes, including Shopify stores like Ergobaby's Australian store. The feed and tracking setup is the first thing we check.
Can Performance Max replace Shopping campaigns?
It depends on your data and range. Brand exclusions apply to Search and Shopping ads, and you can choose to let Shopping keep serving on brand terms, so we set this up deliberately.
What return should I expect?
That depends on your margins, range and market, so we'd work from your numbers rather than quote an average.
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Want your ad spend to earn its keep?
Tell me what you're working on and we'll take it from there.